📞 JustCall Review 2025 – Cloud phone & AI voice for sales & support
JustCall is a modern cloud phone system that unifies voice, SMS/MMS, email & WhatsApp, plus an AI Voice Agent that can answer and qualify inbound calls 24/7. With 100+ integrations, sales dialers, and numbers in 70+ countries, you can launch a scalable sales or support stack in minutes.
🎯 Quick overview
What you get
- ✅ Cloud phone with IVR, queues, call recording & live monitoring (listen/whisper/barge)
- ✅ AI: live transcripts, summaries, sentiment, coaching & call scoring
- ✅ AI Voice Agent (24/7 inbound): answers, qualifies, books, routes, sends SMS
- ✅ Sales dialers: auto/power/predictive (up to 10 lines), local presence
- ✅ Omnichannel: SMS/MMS, WhatsApp and shared email inbox
- ✅ Global numbers in 70+ countries; easy porting
- ✅ 100+ integrations (Salesforce, HubSpot, Zendesk, Pipedrive, monday.com, etc.)
What it isn’t
- ❌ Not a full meetings suite (focus is calling & messaging)
- ⚠️ “Unlimited” depends on FUP & route/region conditions
- ⚠️ Some AI add‑ons (e.g., Review Assist) are plan‑dependent
Bottom line: a single, modern platform for calling, SMS & WhatsApp with strong AI and sales tooling.
🧭 Product tour
🤖 AI Voice Agent (24/7 inbound)
Answers calls instantly, handles FAQs, qualifies, books meetings and routes to the right team. Sends follow‑ups and updates your CRM.
🎯 Sales Dialers
Auto, power & predictive (up to 10 lines) to lift connect rates. Supervisors can listen, whisper or barge for coaching.
🧠 Conversation Intelligence
Automatic transcripts, summaries, topics, sentiment & real‑time agent assist during calls. Searchable, coachable, scalable.
💬 Omnichannel Inbox
One place for SMS/MMS, WhatsApp and email with assignments, notes and automation.
📚 Channels & features
Voice
Local/toll‑free numbers in 70+ countries, IVR/ACD, queues, queue callback, recording and monitoring.
Messaging
Two‑way SMS/MMS, bulk & drip, WhatsApp (Business/Inbox), AI suggestions and CRM logging.
Automation
Visual workflows, triggers/actions, webhooks & API. Orchestrate voice, SMS and WhatsApp in one journey.
US SMS requires A2P/10DLC registration.
💶 Pricing & plans (2025)
The AI Communication Suite has three transparent plans (billed annually, min. 2 seats), plus a Business package. Included minutes/SMS are region‑based and governed by a Fair Usage Policy.
Team — $29 /user/mo
- Unlimited* in/out (US/CA routes & FUP) + 500 SMS segments per seat
- IVR, analytics, API & webhooks
- WhatsApp messaging
Pro — $49 /user/mo
- Everything in Team + live monitoring (listen/whisper/barge)
- Power/predictive dialer, bulk SMS & advanced analytics
- Salesforce CTI, roles & permissions
Pro Plus — $89 /user/mo
- Everything in Pro + AI coaching & real‑time agent assist
- AI script compliance, call scoring & richer reporting
- 1,000 SMS segments per seat (US/CA)
AI Voice Agent (add‑on)
- PAYG: $0.99/min
- Agent Lite: $99/mo (100 min incl.)
- Agent Max: $249/mo (300 min incl. + voice cloning)
- Inbound‑focused (outbound in roadmap)
Other notes
- Minimum licenses: 2 (Business min. 10)
- 2 free numbers per account (1 JustCall + 1 Sales Dialer)
- Extra numbers typically $6–$10 /month
- Free 14‑day trial (no credit card)
🔗 Integrations & for developers
🔌 100+ integrations
- CRMs: Salesforce, HubSpot, Pipedrive, Zoho, monday.com
- Support: Zendesk, Freshdesk, Intercom
- Growth: Apollo, Outreach, ActiveCampaign, Zapier
Auto‑logging, click‑to‑call, activities & reporting — right in your tools.
👩💻 Dev & ops
- Open API & webhooks; higher API limits on upper tiers
- Visual workflows & event triggers (calls, SMS, WhatsApp)
- SSO (Business), roles & permissions
🔒 Security & compliance
- ✅ SOC 2 Type 2, ISO 27001, GDPR, PCI‑DSS
- ✅ SSO/2FA, role‑based access, 256‑bit encryption
- ✅ HIPAA support (Business/enterprise)
Healthcare/financial services: confirm required SLAs and data residency in your contract.
🚀 Getting started
- Start the 14‑day trial and pick your region (US/CA, UK, AU or RoW).
- Claim your 2 free numbers and add more as needed.
- Connect your CRM/helpdesk and enable AI transcription.
- Set up IVR & queues; test monitoring (listen/whisper/barge).
- Optionally enable AI Voice Agent and build your call flows.
- For US SMS: complete A2P/10DLC brand/campaign registration.
- Run a pilot, track KPIs, then scale.
🧪 Scenarios
Predictive dialer + local presence + AI coaching → higher connect and conversion rates.
IVR, queues, queue callback & transcripts → shorter wait times and better QA.
Compliance, access controls and optional HIPAA support.
📐 Budget / TCO calculator
Estimate monthly costs based on seats, plan, region & optional AI Agent. Bundles are region‑based; tweak assumptions as needed.
Tip: For UK/AU, reduce “Included min/seat” (e.g., 1,000) if your bundle isn’t unlimited.
🔍 Alternatives (brief)
Choose based on channels, AI needs and integrations.
| Tool | Focus/USP | Consider when |
|---|---|---|
| JustCall | Voice + SMS/WhatsApp with strong AI & dialers | SMBs/scale‑ups needing outbound + 24/7 reach with AI |
| RingCentral | Broad UCaaS (voice + video + team chat) | You want one suite for phone, video & chat |
| Aircall | Simple call center, quick to launch | You want voice + standard features in a sleek UI |
| Dialpad | Sharp AI transcripts + built‑in meetings | You want a budget‑friendly UC tool with AI notes |
✅ Pros & ❗ Watch‑outs
✅ Pros
- Voice, SMS, email & WhatsApp in one platform
- Strong AI suite + 24/7 AI Voice Agent
- Sales dialers, monitoring & analytics
- Numbers in 70+ countries + 2 free numbers/account
- 100+ integrations & open API/webhooks
❗ Watch‑outs
- Min. 2 seats (Business: 10)
- “Unlimited” under FUP & route exclusions (toll‑free, premium, external forwarding)
- US SMS needs A2P/10DLC registration
- WhatsApp requires Meta Business setup
- AI Review Assist is an add‑on on Team/Pro
🏁 Final verdict
In 2025, JustCall is a top pick for teams combining calling + messaging (SMS/WhatsApp) with AI automation. The AI Voice Agent boosts responsiveness and saves time; dialers and analytics accelerate sales & support. Mind the FUP/region specifics, the 2‑seat minimum and any add‑ons. For many SMBs/scale‑ups, the value‑for‑money is excellent.
❓ FAQ
Is there a free trial?
Yes, 14 days. You can claim numbers, test integrations and enable AI features.
What does “unlimited” include?
“Unlimited” is FUP‑based. Some routes/uses (e.g., ≥$0.02/min, toll‑free inbound, premium/external forwarding) are excluded.
Is the AI Voice Agent included?
It’s an add‑on with PAYG ($0.99/min) or bundles (Lite/Max). Focus is inbound; outbound is on the roadmap.
How about extra numbers?
Each account includes 2 free numbers (1 JustCall + 1 Sales Dialer). Extra numbers are typically $6–$10/month.
Do you support WhatsApp?
Yes — with a shared WhatsApp inbox (Meta Business required). You can also add WhatsApp to workflows.
Anything to do for US SMS?
Yes. A2P/10DLC registration is required (brand + campaign) for reliable delivery and compliance.
