JustCall vs Aircall: which fits your business?
Two capable cloud phone systems with AI and CRM integrations. This review gives you a practical comparison of features, AI, dialers, pricing, compliance, scalability and real‑world use cases — ending with a clear recommendation guide. (Hint: for sales‑driven teams, JustCall often wins on business case.)
TL;DR
- ✓JustCall excels at sales dialers (power, predictive, dynamic), bulk/workflow SMS and AI coaching (assist, scoring, sentiment, script compliance). Ideal for teams that want scalable outbound.
- ✓Aircall is a user‑friendly phone system with fast CRM integrations and international coverage in 100+ countries. Add‑ons (AI, Analytics+, WhatsApp) make sense once your basics are live.
- ✓Quick tip: if you lean heavily on outbound + SMS and want practical AI coaching, pick JustCall. If you mainly need to go live globally fast, pick Aircall and enable add‑ons as you grow.
Quick comparison
| Category | JustCall | Aircall |
|---|---|---|
| Dialers | Power + Predictive + Dynamic (Sales Dialer); also Preview | Power dialer, voicemail drop |
| AI coaching & analysis | Real‑time assist, call scoring, sentiment, script compliance, AI note‑taker | AI Assist & AI Assist Pro (add‑ons) with summaries, topics, real‑time prompts |
| SMS & WhatsApp | Built‑in bulk/workflow SMS, APIs; WhatsApp via JustCall | Business SMS/MMS (country‑dependent); WhatsApp as add‑on |
| Integrations | 100+ integrations (HubSpot, Salesforce, Zoho, Pipedrive) | 200+ integrations (HubSpot, Salesforce, Zendesk, Intercom) |
| Compliance & security | SOC 2 Type 2, ISO 27001, HIPAA/BAA, PCI; hosted on AWS & GCP | ISO 27001/SOC 2 aligned, HIPAA/BAA available; hosted on AWS |
| Number coverage | 70+ countries (local, toll‑free, international) | 100+ countries (local & international) |
| Monitoring/coaching | Listen, whisper, barge & live dashboards | Listen, whisper, barge (on higher tiers); Live Monitoring |
| Scheduling | Built‑in Appointment Scheduler + AI scheduling | Via integrations (native meeting tool limited) |
Note: exact availability/terms vary by region and bundle.
What is JustCall?
JustCall is an all‑in‑one cloud telephony platform for sales & support. Beyond IVR, call recording and routing you get powerful sales dialers, workflow/bulk SMS and AI features (real‑time assist, scoring, sentiment, script compliance). 100+ integrations come standard. Hosting runs on AWS & GCP with modern certifications.
What is Aircall?
Aircall is a very user‑friendly cloud phone with fast onboarding, a broad integration marketplace (200+), and international numbers in 100+ countries. AI features and deeper analytics are available via add‑ons, so you can build it out modularly once the basics run smoothly.
What are the real differences in practice?
- ✓JustCall: power + predictive + dynamic dialing (Sales Dialer) + preview dialer from CRM lists.
- ✓Aircall: strong power dialer + voicemail drop; simple and quick to set up.
- ✓JustCall: real‑time agent assist, AI call scoring, sentiment, script compliance, AI notes/summaries.
- ✓Aircall: AI Assist & AI Assist Pro with summaries, topics, live prompts, scoring — as add‑ons.
- ✓JustCall: built‑in bulk/workflow SMS (triggers, drip, auto‑replies), WhatsApp via JustCall.
- ✓Aircall: business SMS/MMS (country‑dependent); WhatsApp available as an add‑on.
JustCall includes team analytics & reporting and offers advanced analytics on Pro; Pro Plus adds AI coaching/scorecards. Aircall has solid dashboards; for deeper filters, longer history and extra widgets you can add Analytics+.
For coaching, both provide listen/whisper/barge; on Aircall some options sit on higher tiers.
JustCall: SOC 2 Type 2, ISO 27001, HIPAA/BAA, PCI; hosted on AWS & GCP. Aircall: ISO/SOC‑aligned, HIPAA/BAA available; hosted on AWS. Both offer SSO/2FA and support A2P 10DLC/CNAM with anti‑spam measures (STIR/SHAKEN).
Pricing
JustCall • AI Communication Suite (per user/month, annual)
$29 Team • $49 Pro • $89 Pro Plus
- ✓Min. 2 users (Business: 10).
- ✓Unlimited in/out minutes per region + AI transcription (FUP applies).
- ✓SMS credits included (Team 500; Pro/Pro Plus 1000 segments).
- ✓Pro: power dialer, bulk SMS, queue callback, advanced analytics.
- ✓Pro Plus: AI assist, scoring, sentiment, script compliance, AI note‑taker.
AI Voice Agent is optional (per bundle/volume). FUP and country rates vary; toll‑free and international traffic are typically outside “unlimited”.
Aircall • License pricing (per user/month, annual)
$30 Essentials • $50 Professional • Custom (min. 25)
- ✓Min. 3 licenses per account (Custom: 25).
- ✓AI Assist add‑on ~ $9/license/mo; Analytics+ add‑on ~ $15/license/mo.
- ✓WhatsApp in Aircall as add‑on (license + WhatsApp usage fees).
- ✓Power dialer available (mostly on higher plans), voicemail drop.
SMS/MMS is country‑specific (e.g., US/CA/UK/AU/FR/DE/NL for SMS; MMS more limited). Exact rates and availability vary per number/region.
Quick ROI estimate (dialers + AI summaries)
A rough indicator to sense time savings. Adjust values for your team.
Assumptions: 20 workdays/month; saved time is fully reinvested in productive work.
When should you pick JustCall or Aircall?
When JustCall makes sense
- ✓You run or plan to run high outbound volume (need predictive/dynamic/preview).
- ✓You want bulk/workflow SMS and WhatsApp tied into sales or support flows.
- ✓Management wants AI coaching (real‑time hints, scoring, sentiment) for faster onboarding and consistent quality.
- ✓You value having scheduling inside your phone system (less tool‑switching).
When Aircall makes sense
- ✓You want to go live very quickly with an intuitive interface and strong out‑of‑the‑box integrations.
- ✓You have a global footprint and prefer numbers in 100+ countries.
- ✓You scale modularly: start with core calling, then add AI/Analytics+/WhatsApp as add‑ons.
Real‑world examples
Sales team with many leads
Inside sales (8–20 agents) calling lists daily, booking demos and reducing no‑shows. JustCall adds predictive/dynamic dialing + SMS nudges (reminders, “slots filling up”), and AI coaching for script discipline. Result: more conversations/hour, shorter ramp‑up for new reps, and consistent follow‑up.
Support team across multiple countries
Client support (5–30 agents) with high inbound and a need for local numbers. Aircall goes live fast (100+ countries), integrates smoothly with CRM/helpdesk and offers live monitoring/SLAs. Later you can upgrade to Analytics+ or AI add‑ons when you need deeper data and real‑time prompts.
FAQ
Is JustCall more expensive than Aircall?
Not necessarily. The entry price (annual) for JustCall is often lower than Aircall Professional. Keep in mind that AI features vary by plan and that off‑region calling/SMS or campaign traffic may be billed separately.
Which dialer modes do they support?
JustCall: power, predictive and dynamic (plus preview). Aircall: power dialer + voicemail drop.
Do both have AI?
Yes. JustCall includes real‑time assist, scoring, sentiment and script compliance (from Pro Plus or as add‑ons). Aircall offers AI Assist/Pro as add‑ons (summaries, topics, prompts, scoring).
What about HIPAA/BAA and security?
JustCall offers HIPAA/BAA, SOC 2 Type 2 and ISO 27001; hosted on AWS & GCP. Aircall uses AWS, is ISO/SOC‑aligned and provides a BAA for HIPAA scenarios. Both have SSO/2FA and modern encryption.
Is WhatsApp available?
JustCall: via JustCall (APIs/workflows). Aircall: WhatsApp in Aircall as an add‑on (license + WhatsApp fees).
What about uptime?
Aircall communicates 99.95% uptime in its materials. JustCall and other modern cloud call centers also aim for high availability (multi‑cloud/multi‑carrier). In practice, your network quality is at least as important.